Whether you’re for or against invasive aesthetic transformations, it’s a booming industry with new technologies which are advancing treatments all the time. 2019 looks set to see the demand for cosmetic surgery procedures further increase, with a trend for truly ´natural-looking´ results. According to the some of the leading cosmetic surgery groups and influential cosmetic surgeons, these are some of the trends that you should expect to see in the national trade press, this year.
1. ‘Impact Treatment’
Whereas before, to change a face significantly – you’d have to perform plastic surgery. But now, with a needle, a cannula and 3D imaging, you can do it all in the space of the doctor’s clinic.
Using 3D imaging and augmented reality, clients now get a chance to see what their face will look like post-treatment, before they’ve even gone near a needle. Defined as ´impact treatment ‘by Dr Esho ¨the new treatment works on the entire face and can transform round faces into defined, sharp silhouettes.¨ The big game changer is that instead of using surgery to make the changes (circa 2018), the results are all achieved via bespoke fillers.
2. Better Botox
The still the number one requested non-invasive treatment, but in 2019 the Botox market is going to be ´blown apart´ thanks to a new B-type 2 toxin. With this, you’ll need less of the toxin and the results last longer, which is good for practitioners as it means you save more in terms of dosage, and for the good of their patients as the longevity means less treatments. Due for release imminently, so watch this space.
3. The ‘Secret Facelift’
Davood Fallahdar, a consultant plastic and reconstructive surgeon at The Private Clinic of Harley Street explains that the ‘temporal facelift’, also known as the ‘mini’ or ‘secret facelift’, “will become one of the most popular cosmetic surgery procedures in 2019”. Apparently this demand has been increasing in recent years, with many patients opting for it over a full facelift due to the natural and fresher look it offers.
“Unlike a full facelift, the treatment is carried out under local Anaesthetic. This means that patients can return to work the next day and don’t have to suffer the abundance of unsightly bruising, swelling and bandages as seen with full facelifts, as the scar is hidden on the scalp, within the hair and not on the face.”
4. Non-Surgical ‘Jobs’
Dr Hao Hanson Yu, aesthetic doctor at The Private Clinic of Harley Street confirms that the era of dramatic cosmetic surgery procedures has truly passed, “with patients looking for not just a subtler look and an alternative to invasive forms of cosmetic surgery”. Cue fewer over-filled lips and a further rise in ‘tweakments’.
“Perhaps one of the most popular of these treatments will be the non-surgical nose job. This is a form of nose reshaping that uses dermal filler as an effective alternative to surgical Rhinoplasty. The fillers are used to subtly enhance the contours of the patient’s nose and at the same time reshaping to provide more definition. Most patients experience little swelling and can go back to work immediately.”
5. Minimally-Invasive Bunion Treatment
We can thank the ´Meghan-effect´ for this one; given the speculation around the Duchess of Sussex’s bunion treatment this year – but luckily, it’s also driven by major advancements in the treatment for the condition. Mr Andrea Bianchi, orthopaedic surgeon explains that, “a pioneering, minimally-invasive keyhole surgery is now available that requires only a local anaesthetic and removes a bunion quickly without the use of screws or plates. Unlike any other bunion surgery available in the UK, patients can walk without crutches immediately after the procedure and are able to return to everyday activities almost straight away.” He’s therefore expecting to see “a huge surge in the number of women seeking treatment for their bunions”.
6. Same-Day Varicose Vein Removal
A survey of 1000 UK men and women (conducted via OnePoll) found that over two thirds of Brits admit to feeling self-conscious wearing certain clothes because of their varicose veins and spider veins. Dr Dynesh Rittoo, vascular surgeon hypothesised; “I think this is down to the ever-increasing role of social media with everyone wanting to look as good as their favourite celebrity or influencer.”
The response? “I now treat varicose veins with a minimally-invasive method called Endovenous Laser Ablation (EVLA) which can be delivered under local Anaesthetic which enables the patient to leave the clinic on the same day as their treatment.”