Video Testimonials engages viewers unlike before and after images.
Most people/customers want reassurances that they are indeed getting the ‘real deal’, that the service/surgery procedure and the cosmetic surgeon who is going to perform this will meet their needs. Also with video testimonials, it is clear to see that the company’s claims match up to what the service is actually offering.
It is very easy for most companies to indulge in spurious practices and manipulate images but video testimonials walk the talk as they are authentic as these are usually given by customers who have had a genuine experience with the services. These then give a concrete social proof to others who would want to avail of those services or choose the same surgeon who has been appreciated. Videos humanize the brand and have the power to affect a strong connection between the surgeon, the clinic and the potential patients/customers.
Here, at Aesthetic Beauty centre, patients of Dr Ash Dutta are happy to share their experience of the Breast Augmentation or Breast Enlargement surgery.
Watch the testimonials of happy and satisfied patients of our surgeon, Dr Ash Dutta
Book your free consultation for Breast Augmentation or Breast Reduction surgery with our surgeon, just call us on 0191 567 2900.
The world today has been inundated with articles in magazines, celebrity news etc around the topic of plastic and cosmetic surgery. However many are not aware of the differences between the two as these the terms are often used loosely within the media and discussed by the general public, without true understanding.
Plastic surgery and cosmetic surgery are most easily distinguished by their on their core objectives. After all, these disciplines encapsulate many of the same actual procedures. But it’s how these procedures are applied, along with the goal(s) as mentioned above, that separates them.
Whilst Cosmetic Surgery has become increasingly focussed on enhancing physical appearances, on an aesthetic/cosmetic level, Plastic Surgery has always been about repairing defects/damage to reconstruct normal physical/functional appearances. However, quite a few plastic surgeons focus on cosmetic surgery as well and hence it’s easy to get them confused. It’s important to keep in mind that the overarching philosophies that outline the research and training, whilst guiding the goals for patient outcomes, are vastly different between the two.
Let’s look at some crucial differences between the two:
Plastic Surgery is an altruistically motivated practice and is based on the reconstruction of body/facial defects that are congenital, or due to accidents, war and trauma and sometimes even diseases. The practice is dedicated to correcting dysfunctional areas that assist the individual in living normal/semi-normal lives. The basis of training to become a plastic surgeon is rooted in reconstructive surgery even though plastic surgeons choose to branch out to the cosmetic surgery practices.
In 1999, The American Society of Plastic and Reconstructive Surgeons changed its name to the American Society of Plastic Surgeons to strongly communicate the ethos and the message that ‘Plastic and Reconstructive surgeons are one and the same.”
Plastic surgery practice is considered as more of a rewarding experience based specialty that visibly – and sometimes dramatically – changes the lives of children and adults, enhancing their ability to live and enjoy life.
Cosmetic Surgery, on the other hand, is dedicated to trying to achieve a near perfect human/facial form or change aspects of one’s appearance that you may not be happy with. The practice is dedicated to improving physical/facial symmetry, aesthetic appeal, and proportions. The surgery can be performed on all areas of the head, neck, and body and is an elective form of surgery as the treated areas are generally functioning normally. Of course, it goes without saying that these procedures can also enhance confidence and many will attest to the fact that they often make a big difference in people’s lives.
In the UK, one has to complete their surgical training after graduating with a degree in medicine to obtain the MRCS (Member of the Royal College of Surgeons) qualification and then move onto higher surgical training. Cosmetic Surgeons can then go and branch out into the area or field of surgery that they want to train for. Any licensed physician holding a GP (General Practitioner) is qualified to conduct cosmetic surgery irrespective of how they received their cosmetic surgery training.
Plastic surgeons once fully trained and qualified can use these after their name depending on where they qualified: FRCS – Fellow of the Royal College of Surgeons of England, FRCS(Ed) – Fellow of the Royal College of Surgeons of Edinburgh, FRCS (Glas) – Fellow of the Royal College of Surgeons of Glasgow and FRCSI – Fellow of the Royal College of Surgeons in Ireland.
All surgeons are required to constantly undergo CPD under the aegis of RCS (Royal College of Surgeons) and there are constant appraisals that help validate the credibility of the surgeon in practice. Patients are advised to ask questions about a surgeon’s specific Cosmetic Surgery training and his/her experience before going ahead with a Cosmetic Surgery procedure.
However, when qualified both plastic surgeons and cosmetic surgeons will generally work for the NHS and for private practices.
What does the future hold?
With origins as far back as Ancient Egypt, Plastic Surgery has evolved to one of the most advancing specialties in medicine. Advancements in microsurgery and tissue engineering are extremely significant in saving lives today. Techniques such as the Micro-vascular free tissue transfer along with microsurgery has made it possible to replant severed body parts ranging from whole limbs to fingertips and move tissues to reconstruct defects.
Pioneering surgery involving neuro-electric stimulation of limb muscles in tetraplegic patients to restore hand function and a range of technological and tissue engineering advances that have led to improvements in the management of nerve injury, skin cancers, and wounds are all already showing us a glimpse into the future of plastic surgery. Today it is an integral part of most hospital practices globally and this field is now attracting more women than ever before. In fact, UK has seen a rise of almost 25% of women plastic surgery trainees.
Medical science is on a fast track and so far 2017 has seen cosmetic surgery becoming safer and less invasive with more effective procedures to choose from. With the huge rise in non-surgical injectables such as Botox , sophisticated but simpler Hair Transplant techniques like BioFibre Hair implants, and Laser Skin resurfacing techniques, cosmetic surgery trends, in the coming years, looks set to be far more affordable than ever before.
Advances in technology and digital media have also been a major factor in the rise and demand of both plastic and cosmetic surgeries along with more awareness. As research plows ahead at record speed, it will be exciting to see what comes next for plastic and cosmetic surgery.
Note: Every patient is unique. No two surgical procedures or treatments will produce identical results, even if performed by the same surgeon. Be sure to discuss your options with a board certified surgeon.
Finally, the decision to undergo any surgery must be well thought-out, following a thorough consultation with the right doctor (do your research- look at before afters, testimonials etc to understand the credibility of a surgeon), and realistic expectations.
The author, Dr Ash Dutta, Founder of Aesthetic Beauty Centre, is one of the highly trained, experienced and accredited surgeons in the UK. Follow Dr Ash Dutta on Vimeo
The procedures he routinely performs can be found on and an appointment with him can be booked for free. If you would like to schedule a consultation with Dr Ashish Dutta please book your free consultation or call us on 0191 5672900.
Are you looking for mommy makeover but confused what this life-transforming surgery will give you, then this blog written by Dr Ash Dutta is only for you.
Becoming a mommy and raising your child is undoubtedly the most fulfilling experience in a woman’s life. The female body’s ability to carry and give birth to a child is one of life’s true miracles. However, pregnancy and childbirth puts a considerable strain on a woman’s body and takes a predictable yet distinctive toll and often leaves her with sagging breasts, loose abdominal skin, excess fat on the hips, buttocks, thighs, arms and stretch marks.
All this leads to a reduction in self-confidence and stress. But rather than bothering about your post-pregnancy body just give yourself a little attention to make motherhood a completely enjoyable experience.
According to the American Society of Plastic Surgeons (ASPS), 62% of mothers are seeking some sort of plastic surgery to help restore their pre-baby figures. The most common is actually a combination of procedures dubbed the ‘Mommy Makeover’.
A mommy makeover is not a single cosmetic surgical procedure, but rather a combination of aesthetic surgical and non-surgical treatments to reverse and correct the visible and unwanted effect of childbirth, breast-feeding and child rearing. The procedure involves different techniques as per the requirements of that particular woman which may include the following treatments:
Mommy makeover can include either one or all of these body contouring and skin rejuvenating procedures to treat different areas depending on your desired body shape.
After pregnancy due to sudden and massive weight loss, the abdominal skin loses its elasticity resulting in a flabby stomach. To contour your full abdomen, abdominoplasty (Tummy Tuck) is a good option which involves the removal of excess skin, tightens the weakened muscles and can even eliminate stretch marks to a great extent especially those located below the navel. However, if you have loose hanging skin only around the lower abdomen, between the belly button and the pubis, then partial abdominoplasty (Mini tummy tuck) may also solve your problem which leaves a smaller scar and less downtime as compared to full abdominoplasty . If you have stubborn fat deposits in your abdomen, your surgeon can combine these surgeries with liposuction (either Laser lipo or Vaser lipo) to remove excess fat for a complete transformation. It is generally recommended that the abdomen makeover procedure be deferred until after the final pregnancy.
Since breasts are an essential feminine feature for women, it is quite obvious to get worried about the shape and size of it. During pregnancy, your breasts usually swell to a fuller size and shape due to milk production. In some women, the breasts remain larger which may cause back-pain, neck pain, making women tired and look out of proportion. To make your breast in better proportion with your body, you can choose Breast reduction surgery (also called Reduction Mammaplasty) to reduce the size of your large and heavy breasts by removing excess fat, tissue and skin from the breasts and reshape them. After a successful surgery the accompanying pain in your upper back, neck and shoulders may completely vanish.
Due to post pregnancy hormonal changes after breast-feeding, the breasts tend to flatten resulting in loss of volume of the breast in the upper half which makes the breasts loose, saggy and shapeless. Then Breast lift(with or without implants) surgery can restore the breast shape and volume. A breast lift (Mastopexy) involves trimming away excess skin and tissue from beneath the breast and repositioning them at a higher point on the chest and it may also lift the nipple to the right level to eliminate the sag. Another option is to combine a breast lift with breast augmentation/implants. If a woman has lost too much breast volume after breast feeding, a breast lift with implants will return the breast to their optimal size and position. If a woman does not have sagging after breast-feeding and only desires replenished fullness, a breast implant will increase lost volume.
Hips and thighs Makeover-
Unfortunately, after Pregnancy the woman’s body becomes more susceptible to accumulate fat in the most frustrating places such as hips/flanks, thighs and belly. To get rid off these stubborn fat deposits, you may choose to have Liposuction surgery either with Laser lipo or Vaser lipo. But with a small child around, invasive surgery may prove to be strenuous for any mom. We generally recommend minimally invasive and safer techniques such as Vaser liposuction for excess fat removal. The surgeon performing your mommy makeover will likely recommend liposuction of the hips and thighs at the same time as a tummy tuck. Liposuction is also effective in the chest, thighs, neck, upper arms and knees. But Liposuction isn’t recommended immediately after pregnancy you should wait for 4-6 months after delivery.
Facial rejuvenation and enhancement-
During pregnancy, many women have glowing skin because of positive hormonal changes. However, post-natal hormonal fluctuations start to take a toll on your skin, the glow vanishes and your skin starts looking tired, dull and loose. But don’t fret over your weary skin as the mommy makeover procedure also includes a skin treatment plan to restore your pre pregnancy skin glow and contour. If you opt for the mommy makeover skin treatment plan, then you can choose the following non-surgical (non-invasive) facial treatments to “glow back”.
Regardless of what treatments you desire or you may need, it is important to know that cosmetic procedures shortlyafter childbirth are very rarely recommended. Even with the most minimally-invasive methods, recovery time is necessary which is not always practical with a newborn baby. And likewise, after pregnancy, your body will change and some issues will reverse themselves. Thus the ideal time for a mommy makeover is four to six months after childbirth and an overall surgical should be considered once the patient has completed childbearing.
For breast makeover surgeries such as breast augmentation and breast lift, Dr Ash Dutta always recommends to wait until after you have stopped breast-feeding for at least 6 months. Waiting for this duration allows the breasts to stabilize in their final shape and size which is necessary for successful surgery. But for abdomen makeover surgeries we recommend to wait until you have completed your childbearing and have achieved stable weight, as the final result may not be as good if the tissues are stretched again with another pregnancy. If you are going for mommy makeover surgery shortly (at least six months) after childbirth it is better to choose a surgery with minimal downtime or recovery period, so you can resume normal “Mommy” activities. And even though in some cases recovery times do vary for procedures performed, our team works with you to customise your ‘makeover’ plans that meet your goals and works with your lifestyle.
If you would like to schedule a consultation for the “Mommy Makeover” with Dr Ash Dutta please call us on 0191 2739339.
At Aesthetic Beauty Centre, qualified doctors and nurses will discuss the procedure before any treatment, explaining any possible side effects.
The anti-ageing market is constantly expanding to cover a diverse range of concerns. In the aesthetic domain it’s not just wrinkles that are considered as the only sign of ageing. Age spots, pigmentation, uneven skin tone, dry skin, under eye circles, redness and hair thinning are now an integral part of the growing anti-ageing market.
The current medical aesthetic industry is worth $53.3 billion and is predicted to reach $73.6 billion by 2022 for both the service and product revenues.
The demand for non-invasive procedures is more than the invasive ones with new technological advances both in aesthetic medicine and invasive surgery. This has seen a boom for Cosmetic Surgery businesses across the world with USA and Europe being the global leaders and China and India as the upcoming giants in this market scenario. The North American market accounts for almost 45% of the global market but their dominance is slowly shifting towards Asia with a rise in medical tourism in China and India.
What does this mean for those who are looking to stay young? What cosmetic surgery/aesthetic trends are we looking to in this year that has almost gone by and with 2018 fast approaching?
I feel the next few years is going to be the year for non-surgical treatments, with Injectable products (Teosyal, Belotero, Radiesse) leading the way. Dermal fillers have one of the largest market shares in the cosmetic non-surgical domain. Energy based devices like lasers, IPL (intense pulsed light) and radio frequency will see a further upswing. Active cosmetics/Cosmeceuticals like skin care, eye care, skin lightening and hair care are also contributing to the growing sales.
The past years have seen a major increase of cosmetic surgery due to the massive proliferation and publicity in the social media and this has set off a trend amongst the transgender community as well. Thanks to Caitlin Jenner’s popularity it has stimulated the demand for FTM and MTF procedures and this is only rising.
Another major trend that we in the fraternity foresee is vaginal rejuvenation treatments. Labiaplasty so far has been very popular but now with advances in fractionated CO2 laser, the potential to tighten, improve lubrication, improve sensitivity and even tackle urinary incontinence is the new frontier in cosmetic procedures.
Breast Implants will see a rise in terms of both safety, and variety- smaller, perkier, athletic, more natural looking as compared to only standard breast augmentation in terms of larger breasts so far.
The Body Contouring industry is slated to increase in double digit figures in the coming years with fat freezing techniques leading the way.
A recent Vogue article claimed that women were now shifting from showing ‘cleavage’ or ‘back’ to showing ‘legs’ and so this is setting off a definitive trend for procedures involving shapely legs such as ‘Microlipo’. Longer leaner legs is what everyone is now desiring for on their wish list. This is a minimally invasive aesthetic procedure that gently removes unwanted fat and sculpts specific areas of the body and give definition. Currently trending as one of the most advanced body shaping treatments, it is done under local anaesthetic and is an uncomplicated procedure where the patient can leave the clinic on the same day.
With mankind’s quest for eternal youth and the subsequent rise in technological advancements, cosmetic surgery has become a double edged sword. Too much of it can take one away from one’s true self and at the same time men and women all over can for the first time in their lives make genuine changes to their physical bodies that perhaps is an impediment for them in the extended concept of their health and well-being.
It is ultimately a joint responsibility where both the cosmetic team/surgeon and the patient work together to garner realistic and natural looking results. Responsible surgical interventions undertaken with the intention to add genuine value to an individual’s life will certainly take precedence in the decade to come.
Patients often come to me – some curious and others with strong ideas and examples. However well prepared you come to a clinic, the consultation process is a crucial time; both for the clarity of communication I provide and the understanding you allow me. It is with this trust that I work together with my patients to provide a realistic, optimal result and tailor made after-care each and every time.
In this blog Dr Ash Dutta is explaining the two closely related disease associated with male boobs- Gynaecomastia and Pseudogynaecomastia.
The main difference between Gynaecomastia and Pseudogynaecomastia is what is causing the enlargement.
Gynaecomastia can be classed in categories –
‘Pure glandular’ gynaecomastia
If it’s ‘pure glandular’ gynaecomastia, the cause is enlargement of the breast area due to proliferation of fibrous breast tissue (glands)
If it’s ‘mixed’ gynaecomastia, (the most common form of gynaecomastia) the cause is enlargement of the chest by both excess fibrous breast tissue and fatty tissue.
But if it is pseudo-gynaecomastia the culprit is the enlargement of the male breast area by excess fat only.
Mixed gynaecomastia is treated by the removal of the fatty tissue using liposuction and excision of the glandular tissue; whereas ‘pure glandular’ gynaecomastia is treated by excision of glandular tissue.
Due to excess breast tissue/glandular tissue growth
The underlying tissue is firm, irregular and sometimes even painful to touch
It often feels like a hard lump under the nipple but can also extend outside the borders of the areola depending on how much tissue there is
Gynaecomastia is generally removed surgically
Enlarged chest due to excess fatty tissue
The underlying tissue is accumulated fat in the chest area which is soft and generally painless
Feels like a soft lump below the breast
Diet and exercise may help to reduce Pseudo-gynaecomastia
Primarily occurs in overweight or obese people
Just because you have an enlarged chest doesn’t necessarily mean you have Gynaecomastia, it may be pseudo-gynaecomastia. As we have already mentioned earlier: the reason behind both the conditions are totally different, even if the appearance/symptoms are similar.
Before you request any treatment, you should see a doctor so that a proper assessment/diagnosis can be undertaken. Dr Ash Dutta advises patients to see their GP initially followed by a consultation with a doctor experienced in dealing with gynaecomastia.
You should not try to self-diagnose as successful outcome depends on the reliable diagnosis.
If you have gynaecomastia, then gynaecomastia surgery is the only permanent solution.
At the Aesthetic Beauty Centre, your progress is reviewed on a regular basis through follw-up appointments with your surgeon, Dr. Ash Dutta.
Finally, London is where the revolutionary VASER and body sculpting procedures are performed, under Dr Dutta’s watchful eye.
Gynaecomastia may be seen in three phases of the life span of an individual and is basically associated with hormonal changes in the body.
The first phase is during neonatal period(birth to 3 months)when 60-90% of babies both male and female, develop breast tissue. But this is asymptomatic gynaecomastia.
The second phase being in teenagers or between 10-18 years or more, when 48% to 64% of all teenagers have some form of breast tissue growth.
Gynaecomastia is believed to be a mid-puberty event as it is more frequent in boys. There have been a number of conflicting study reports in the literature regarding the association of BMI with gynaecomastia. While several investigators demonstrated that boys with gynaecomastia are heavier, others have found that boys with pubertal gynaecomastia are shorter, leaner and have a lower BMI.
The third phase being in old age or between 50-80 years. The reported prevalence is up to 70%.
Neonatal Gynaecomastia – Usually self-limiting and treatment not necessary
The neonatal gynaecomastia is asymptomatic which occurs as a residual effect of androgen to oestrogen conversion by the placenta. This temporary gynaecomastia usually subsides within four to three weeks.
2. Pubertal Gynaecomastia – Permanent solution is surgery
Gynaecomastia in teenagers is one of the most embarrassing situations and is very common for them. It is generally referred to as pubertal gynaecomastia. When boys go through puberty, their body produces slightly higher amounts of oestrogen (female hormones). Some boys will have a higher than usual level of oestrogens and this naturally results in growth of their breast tissue.
But pubertal gynaecomastia mat settle as teenagers enter adulthood. The excessive breast tissue that is the cause of concern will even out as the chest expands when you finish your teenage years. However, if this breast development carries over to adulthood, then you need to be concerned as this may be genuine case of gynaecomastia.
Post 20, if gynaecomastia symptoms persist then you should consult with a doctor so that a proper diagnosis can be performed.
If you are over-weight and have pseudo-gynaecomastia, then you can avoid surgery as you can probably reduce it with proper diet and exercise. You should go for a low fat diet in order to allow the body to burn off excess calories.
If you are suffering from pure glandular gynaecomastia or Mixed gynaecomastia then you should consider surgical options. However, if you don’t want to get surgery done, then you can also use gynaecomastia shirts or gynaecomastia pills. But the success rate of these non-invasive treatment depends on the severity of the problem and all these are temporary solutions. If you are looking for a permanent solution for gynaecomastia, then the only option is surgery.
3. Senescent Gynaecomastia – If severe, seek surgery
When males get older, the testosterone levels either become dormant or decreases from their earlier levels and there may be a relative increase in the fatty tissue which can lead to a dominance of the female hormone oestrogen over male hormone androgen and it may cause senescent (age related) gynaecomastia. In older men, the use of numerous drugs may also cause gynaecomastia. If medication or chemical use is the cause of gynaecomastia, then there is a chance that if you stop using these medications, then your gynaecomastia may also go away on it’s own but it depends on the severity.
If you think that you may have gynaecomastia, you should see a doctor so that it can be investigated and diagnosed. You should not try to guess whether you have just chest fat or true gynaecomastia, because the success of the cure depends on the reliability of the diagnosis.
If gynaecomastia is a new symptom, one should always consult with their doctor first and especially if it is unilateral to rule out any sinister causes.
Dr Ash Dutta has been performing surgery to correct gynaecomastia since 2000.
When you are considering a cosmetic procedure, cost should never be your deciding factor, as a cheaper operative cost doesn’t necessarily mean that you’ll be getting the same standard of quality care.
VASER liposuction is a relatively straightforward procedure to perform but requires a certain level of expertise and experience. And like any surgery, it can have complications. So be sure your surgeon is board certified in cosmetic or aesthetic surgery. Thus it is better to have an experienced surgeon from the outset rather than have to pay more later to get it corrected.
The cost of VASER Liposuction procedures usually range from £2,000 to £8,000 and depends on the following factors:
The area and number of body parts that are being targeted
Amount of fat to be removed
Technique of liposuction (Vaser lipo, Vaser Mid Def or 4D/Hi Def)
Sedation or local anaesthesia (LA) to be used
At the Aesthetic Beauty Centre, the estimated cost may be as follows :
cost starts from
Large + Small Area
Large + Small + Small Area
Large + Large Area
Thus the cost of VASER Lipo is dependent on your requirements and expectations, which must be realistic. It is potentially a great solution for many problematic areas such as abdomen, thighs, buttocks, lower legs, flanks/love handles, arms/bingo wings, back, chest/man boobs, bra bulges, chin/double chin and neck.
Choosing the right surgeon is the most important thing that you can do when you are preparing for VASER lipo. Although this procedure is considered a minor surgery and minimally invasive, there are certain risks and potential complications like any other surgery. Hence it is necessary to find a doctor with extensive experience in VASER lipo and an exceptional track record of safety and good reviews. Additionally, the results of your VASER lipo could last for a long time, so you should choose a doctor who will give you the results you desire.
While cost is obviously an important factor when it comes to VASER lipo, it should definitely not be the deciding one. The ultimate metric of measurement should be the doctor’s capability to deliver desired cosmetic changes and the patient’s well being after the surgery. Choosing the wrong doctor to save a little today could cost far more in the long run if it requires a corrective procedure.
With so many doctors offering VASER lipo, choosing the right one is not always an easy task. However, there are certain things to take into consideration:
1) Certifications and Affiliations
Technically, any licensed doctor can perform VASER lipo, but not all doctors offer the same degree of expertise. For your safety and ultimate satisfaction, you should always choose a surgeon with a long track record in this technique. Also, another thing to consider – being a plastic surgeon does not necessarily mean being good at VASER lipo.
It is important to choose a doctor who is performing regular VASER lipo procedures and achieving good results. Ask for details of previous patients to speak to, if needed. Even if a surgeon has a great reputation for tummy tucks or facelifts, if he does not have first-hand knowledge of VASER lipo, he is possibly not the right choice for your treatment. It is also beneficial to choose a doctor who is capable of dealing with complications.
3) Procedures/Techniques Offered
Before choosing your surgeon, you should do a bit of research about the different types of liposuction available. If you know other people who have had VASER lipo, you should ask them about the level of sculpting their doctors used and how they felt about the treatment. That way, if you are interested in a particular technique, you can find a doctor who provides the treatment according to your choice. Also, do not believe everything on the internet, look for reputable blogs and review sites.
4) Previous Outcomes
Most doctors have pictures of past procedures available to view online or offline. However, sometimes the best patient result photos can give you false expectations – it is important to remember that not all patients are the same and no Surgeon should give guarantees.
5) Bedside Manner
Choose a Surgeon you feel comfortable with and who answers all your questions. You should never choose a doctor who pressurizes you to undergo more treatment than you want or expect. Make sure your expectations and your treatment care plan are in alignment.
For many years, Liposuction has been the preferred choice when it comes to fat removal.
However, a novel contouring procedure known as VASER, which is short for Vibration Amplification of Sound Energy at Resonance, but commonly known as LipoSelection (which is less of a mouthful), is now helping people lose weight and gently reshape their body without significant pain or downtime.
Compared to Liposuction, which is now regarded as a more invasive treatment, often causing swelling and bruising, LipoSelection uses state-of-the-art ultrasound technology that enables it to differentiate fat from other tissues including nerves and blood cells. The treatment only targets the fat the patient requires removing, which is why there is less swelling and bruising.
Liposuction was first introduced in 1920, since then, enormous progress has been made in the procedure with new methods becoming mainstream every year. The latest technique of liposuction with VASER removes the unwanted fat from your body, thus creating a defined and sculpted body. The surgeon breaks up and emulsifies the fat prior to removal with an ultrasound probe which facilitates the liposuction process and reduces pain. VASER liposuction combines ultrasonic waves (inaudible sound wave) with liposuction technology where ultrasonic waves precisely breaks up and liquefies targeted fat without disrupting connective tissue, nerves or blood vessels while liposuction technology safely removes the stubborn body fat with minimal to no damage to the surrounding tissue resulting in a limited bruising. The technique is becoming popular due to its quick recovery time, and less complications compared to the other traditional liposuction procedures.
Difference between VASER lipo and Traditional lipo-
Choosing which method and technique of liposuction is needed to remove unwanted excess fat is an individual choice and also something that your surgeon will help you decide.
However, it is important to understand the basic differences between these two methods of unwanted fat removal.
Both traditional liposuction and Vaser Lipo can be used to treat larger areas of fat, while Vaser Lipo is especially effective for removal of dense, fibrous fatty tissue, such as the fat found in the back and male breasts.
Traditional liposuction mostly refers to power-assisted liposuction in which the fat is not prepared for removal. However with Vaser Lipo, ultrasonic waves initially and precisely break up and liquefy targeted fat without disrupting connective tissue, nerves or blood vessels before safely removing the stubborn body fat. Thus in VASER lipo liquefaction of the hard, fibrous tissue before removal makes the removal process easier and less traumatic to surrounding tissue which results less bruising and swelling.
Advantages of VASER Lipo over Traditional liposuction-
Vaser Lipo is an excellent method for body-sculpting and contouring as it has the following advantages and benefits over other traditional method of liposuction
Relatively less invasive as compared to traditional lipo
The emitted sound waves only target stubborn fat deposits, thus precision is guaranteed
There is minimal damage to surrounding tissue such as nerves, blood vessels and connective tissues
Suitable for both large as well as small areas
Can be performed under local anaesthetic
It can be completed quickly rather than taking up to three hours, as in a traditional liposuction.
Can be performed as an outpatient procedure, i.e. does not require an overnight stay in hospital
Relatively low operation time, approximately 1-2 hours depending upon the areas to be treated
Minimum downtime and recovery time is faster due to it being much less intrusive than traditional lipo
Minimal scarring, bruising and bleeding because the fat is essentially disrupted before being removed- the cannula does not have to be moved aggressively to break up the fat as in other traditional methods.
Less painful than traditional lipo because the sensitive nerves, blood vessels, and connective tissue are spared
This advanced procedure stimulates collagen production which results in the skin tightening rather than sagging, so the need to perform an abdominoplasty (tummy tuck)is reduced.
Good skin retraction which can be maintained with good lifestyle
Smoother and more predictable immediate results which can even be visible from day one with continued improvement up to six months later.
Safer and more effective procedure when compared to traditional liposuction
There are some variations in the method of Vaser Lipo such as Standard VASER lipo, VASER Hi-Def, VASER 4D etc and depending on which method is used, patients may be advised to take some precautions like not to drive/fly or engage in any intense physical activity for a few weeks during recovery period. Patients can return to normal activities within a shorter time span, although there may be some discomfort following the procedure. But overall it is most effective and a safe technique among all other methods of unwanted fat removal from your body.
If you would like to schedule a consultation for “VASER Lipo” with Dr Ashish Dutta please book your free consultation or call us on 0191 273 9339 /0191 567 2900.
Qualified doctors and nurses will discuss the procedure before any treatment, explaining any possible side effects
Social Media is playing a huge role when it comes to self-esteem and this is obvious by just looking at the countless number of body images consistently being uploaded on a daily basis across different platforms.
Research from the American Society of Plastic Surgeons (ASPS) reveals that Americans are seeking out cosmetic surgery and augmentations at an exponential rate. Last year (2016) alone saw almost 17 million surgical procedures and minimally invasive procedures being performed.
Breast Augmentation dominates this with the no.1 spot with Liposuction as the close second and facial related surgeries are seeing an unprecedented growth.
Non-invasive or minimally invasive procedures topped 15 million in 2016 and this is only the tip of the iceberg.
In January 2017 it was reported that there are currently 2.7 billion active social media users in the world right now. It’s safe to say that social media has opened up the world and as our vision of the world has grown, the pressure to ‘keep up’ has become intense on all accounts.
All of the above points to the increase of body images/selfies on social media- Facebook/Instagram and apps like Snapchat. The world is looking for self-validation and this is very evident by the number of images people post on a daily basis and expect comments/compliments. People everywhere now realize that if Filters and airbrushed effects can dramatically alter their appearance, then why not opt for plastic/cosmetic surgery for a more permanent look.
Social media has impacted people’s self-esteem and has been driving them to look better constantly. With everyone constantly having access to ‘perfect’ celeb images, ads on how to look perfect and more beautiful, information on where to go to get their bodies and faces altered has changed the way cosmetic surgery operates. That level of looking flawless that was previously reserved only for high profile models, actors/actresses is now easily available for the masses.
Even Men have become the major drivers of the demand. Between 1997-2015, the number of surgeries for men increased by more than 1.2 million procedures. Whilst social media platforms have predominantly been a woman’s domain, men have now increasingly started to post and share body images and the metrosexual movement over the past decade has only added onto it.
But there is an equally dark side to this aspect of ‘body image’ that is going around on social media platforms and this is to do with the fact that most amongst us are blurring the lines between what’s real and what’s not in terms of physical appearances. Blown up lips, poreless skin, noses and cheeks contoured and shaped into absolute perfection, breast and other body part enhancements that defy both gravity and reality- have all changed the perception of what beauty truly is? Followers of celebrities who can afford to go under a surgeon’s knife at the drop of a hat are influencing young tweens/teens everywhere and also women/men in their 30s/40s/50s and beyond with devastating effects. For these young and not so young impressionable minds- beauty is about perfection and constant change in physical looks and this has led to a ‘Crisis’ in self-image and self-appreciation. A crisis in confidence that no social media app can seemingly have an answer to.
A significant reason is that more than a decade ago celebs were less likely to openly admit to getting surgical enhancements done; but with the recent rise of apps/filters in Snapchat & Instagram- celebs like e.g. Kylie Jenner, reality TV stars like Kim Kardashian and her family have a massive influence as they are open about their treatments, appearances and use these apps/platforms to garner fan following on a daily basis by dramatically altering their images.
So apart from peer pressure and all kinds of societal pressure, there is the added aspect of ‘no stigma’ attached around cosmetic surgery as it did earlier. Combining these- it’s no wonder then that young and not so young women are lining up to change their appearances which has resulted in ‘duck lips’ or ‘trout pout’ catastrophes as one of the most asked for enhancements in a long list.
Why do women want bigger lips is probably more of a psychological question than just a physical appearance based one!
In fact there is a clear divide now- between those (the millenials- 18-24 year olds) who want to look good just so they look better on their social media profiles/pictures and those (older age groups) who want surgical enhancements just to feel good about themselves- if this is the driving force then it tells us a lot of where we are at as a collective society.
“Social Media is a double-edged sword for Cosmetic Surgery. It has increased the awareness of the general public who are well informed of the pros and cons of the individual procedures. It can work hand in hand with the cosmetic surgery community to make it safer for patients.
On the other hand, the hypes about over-inflated lips on Instagram or disproportionately large buttocks on the internet is pushing the boundaries of normality and altering the expectations of the average patient. The visual compass of modern day clients are set by the photo-shopped pictures that we all see in the glossy magazines.”
Understanding real results and effects versus altered images from social media that clients/patients bring as references is the key here. Counselling is also one of the most effective ways to understand why a young woman/man wants to undergo the surgery- what are the true motivations behind that and most importantly making them understand that cosmetic surgery is a serious affair and not a dalliance as they are used to on social media.
A vicious cycle that must be addressed so that everyone understands the repercussions/effects and true benefits of cosmetic surgery. It’s great when understood well.
We must begin by raising awareness and illuminating the fact that often social media profiles and images are not the real world, and that what looks good on someone or on a screen may not necessarily look good on another person. Human beings are not clones and yet we seem to be cloning each other drastically.
The true origins of Cosmetic Surgery come from a place of adding value that enhances an individual’s life in a way that is physically and mentally geared up to face challenges and this is what we at Aesthetic Beauty Centre strive to achieve.